I recently came to know that protein powders are so cheap in UK, idk about US. But in UK, myprotein used to cost 1.6k for 1kg two three years back. currently it could be around 2.4k for a kilo, still a 1k less per kilo. Myprotein manufactures in two countries only i think, that is UK and India, then why the hell its so expensive here.
BTW guys what are your views on Myprotein, it is one of the cheapest isolate brand in the indian market which also has the best of best brand image. But i also think that it is mostly because of their very high spending on advertisements and promotion. I dont know any fitness influencer on YT who, directly or indirectly, never promoted it in their life.