Head of the EA Games label, Patrick Soderlund has revealed the possibility of subscription-based services in the publisher’s titles such as the Medal of Honor and Battlefield series.
Speaking in an interview with Venturebeat, Soderlund said, “I think it’s fair to say that we’re looking at that. Like all other companies, we’re looking at how we can maximise our investment in this and get the most out of our investment and get more people playing this product. That may take us to different places, but we’re not really talking about where that is yet.”
Although he denied that this was a competitive move to ‘take down Call of Duty’, he added, “We are in this business because we want to make the best possible products. Call of Duty is a shooter, but it’s a different shooter. And I think they have a market; we have a market. I’m fine with what I’m doing. I’m going to continue innovating and doing as best as I can with my teams. Hopefully that’s going to lead us to (selling) more units and (making) more happy consumers.”
